- A cowboy always tells the truth and keeps his word.
- A cowboy is a Patriot standing for Truth, Justice & the American way.
- A cowboy never betrays a trust or takes advantage.
- A cowboy is brave, but never careless.
- A cowboy defends the weak and helps them.
- A cowboy is kind to children, old folks, and to animals.
- A cowboy is free from racial and religious prejudice.
- A cowboy is clean about his person and in thought, word, and deed.
- A cowboy is loyal, hard working and maintains a high ethic.
- A cowboy is thankful for what God has given him.
